Press Kit

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Contents

The Plant Encyclopedia Press Kit
A short guide for journalists.

Please contact us directly should you need any additional information, or wish to speak further. Email us at, Press@AdenEarth.com or by phone at +1-416-521-5318. Our management staff is also available for interviews.


Overview

The Plant Encyclopedia, The Global Guide To Cultivated Plants. Search for any plant on Earth? How is this possible?
The Plant Encyclopedia serves a page for every plant species ever recognized by Botany on Earth. Currently The Plant Encyclopedia includes 300,000+ plant pages. It is a not-for-profit, open-authored wiki resource, authored by the public worldwide. This is the first public resource to ever do this in human history. The information in the Encyclopedia is designed for fast and easy reference. Information is gathered worldwide, and available open and freely. Each page is intended to give an conglomerate overview of human knowledge of that plant, including access points out to even more specialized resources. Each plant page is dynamic, using automated semantic technologies, open data, and direct wiki public authoring, to ensure that each plant page is constantly being updated and improving as global plant knowledge improves. The plant encyclopedia is the ultimate place to start a search for plant information.



Purpose:
Technical:
To provide the fastest, easiest, and most comprehensive access point to plant information globally for gardeners, horticulturists, and botanists.


Philosophical:
While entering "the information age" we are also experiencing the greatest mass-plant extinction every seen in the history of our planet. The opportunity and need for humanity to act as stewards and cultivators of their environments is apparent. Aden Earth Inc serves The Plant Encyclopedia as a global resource freely, under creative commons standards of open information, in order for humanity to share and build knowledge of plants.


Long-term Goal:
Botanists estimate that 86% percent of plant species still remain unknown, and as these lists of plants grow, The Plant Encyclopedia is updated. Each of the 300,000+ plant species represented by a page in The Plant Encyclopedia has many 'varieties' that have never been listed in one resource, paper or digital. The vast majority of these 'varieties' have never even been entered on the internet and reside only in herbariums, and books, disconnected around the world and not available to the public globally. The Plant Encyclopedia is the perfect platform to serve the estimated 1.25 million plant 'varieties' as information on them becomes digital.



Some Quotes from the Founders: 

"We wanted it to be easy for anyone to use The Plant Encyclopedia. Even if they are not good with computers. Wether they are a plant scientist, or someone who knows nothing about plants." 
             - Ben Zlotnick, CEO of Aden Earth Inc.


"Our team has combed through plant knowledge from all human history. We've worked with horticulturists, gardening authors, data scientists and semantic technology experts; some of the best in the world actually. We created technology for organizing massive amounts of information from sources like science journals, Wikipedia, Wikispecies, and even piles of old gardening books. We also serve open-data from other places. These features make it the best place to search for plant information. Now that we've opened authoring to the public, we'll let the encyclopedia's users tell us where to take it next."

            - A Traviss Corry, The project's lead architect.




All Media Within The Plant Encyclopedia Is Open For Journalist Use!

All images and text in the encyclopedia are licensed under (CC) and therefore are available for editorial articles about plants or about The Plant Encyclopedia itself.

When using media please abide by (CC) standards, and credit The Plant Encyclopedia with the link http://ThePlantEncyclopedia.org and also credit any other creator attribution on the shared media you use, such as the original photographer of photos. Most images in the encyclopedia are at print resolution (300 pxi); just click on the image to reach the print version and feel free to download anything. Ask us if you need anything else Press@AdenEarth.com The Aden Earth PR staff is here to assist you.

Creative Commons And Why The Media In The Plant Encyclopedia Is Made To Be Shared
This license allows anyone to contribute material as a share-able resource; open for the public of the world to add-upon, and improve. The content creator maintains the commercial rights to their content but allows it to be shared and altered through this wiki platform. This is the new model of global media collaboration, sometimes referred to tongue-in-cheek as 'Copyleft', that has made this project possible.

Suggested Images for Journalist Use 


Bundesarchiv Bild 183-1987-0217-003, Finsterwalde, Zapfenernte.jpg Pinus pinea foliage.jpg   Titan-arum1web.jpg 671px-Clavaria zollingeri 90973.jpg 535px-Boletus erythropus 2010 G3.jpg Abies koreana (szyszki).JPG Astilbe arendsii Rhipsalis baccifera Echinopsis Blüte von der Seite California Juniper Bonsai Golden Hubbard Squash  Aristolchia littorilis  Armeria - Seathrift, on the coastlines of every continent  MainPageScreenShot-PrintRes.jpg EasyEditAddingAnImage-PrintRes.jpg EditingAnArticle-PrintRes.jpg EditingScientificClassification-PrintRes.jpg  RoseSpeciesListDetail-PrintRes.jpg   TheLargestFlowerOnEarthDetail-PrintRes.jpg   Illustration of an apple fruit from Ominus Botanicus       



Details:
Each plant page on this website and app provides detailed scientific information, and valuable instructions for gardeners. As well, a slideshow of images is displayed on each page. It is designed to help people identify and grow their own gardens. The ability to easily access this information on your computer or phone, while gardening or while out experiencing nature is very unique and valuable. Each page also features an edit button, which allows all users to easily and conveniently edit and add information to the site. All that is needed is a log in, which can be done through Twitter, Facebook, or directly on the site. Anyone, anywhere can add and edit the site.


These plant pages were combined through the help and efforts of horticulturists, gardening authors, data scientists and semantic technology experts around the world. The Plant Encyclopedia was created with new technology that organizes massive amounts of information from sources like science journals, Wikipedia, Wikispecies, and even piles of old gardening books. The site also serves open-data from other places. For-instance if someone uploads an image of a plant you may see that image served dynamically on The Plant Encyclopedia. These features make it the best and most comprehensive place to search for plant information.


The Plant Encyclopedia is a leap forward in creating structured wikis that organize information. It's an ambitious new web initiative developed by the organization Aden Earth in collaboration with other leading web innovators. By combining wiki collaboration, with semantic technology, and an easy interface that requires no coding, The Plant Encyclopedia has established a completely new type of website and is part of the shift that is being coined 'web 3.0'. The Aden Earth team has named their new software package "Wikitree" (protected under license [(CC BY-NC-SA)] ).



Although originating from the Wikipedia platform, The Plant Encyclopedia has become very different from it's parent. It has been specialized to plant reference, with a branching structure of categorization, based on 'binomial nomenclature' (scientific plant categorization) and latin standards of plant naming, making it easy to find any plant, anywhere in the wold, by either latin, or by searching for a colloquial common name. There are never duplicates, nor orphaned pages due to the site's built in intelligence. Through public interaction, the site essentially builds itself. In the Plant Encyclopedia, data is linked to data, allowing edits that are made to affect changes site-wide on multiple associated pages and reorganizing whatever is needed.


On The Plant Encyclopdia's growth from Wikipedia, The Plant List, Wikispecies, and other platforms:
Wikipedia was the most comprehensive source for public plant information ever created, but it was not a complete listing. The first complete list of all plant species on Earth was created as a joint collaborative project of Kew Gardens and The Missouri Botanical Gardens under the name, The Plant List. Wikipedia is not a specific enough resource to be useful for someone looking just for botanical plant information. As the resource for 'the sum of humanities' knowledge' Wikipedia serves comprehensive pages that serve much information unrelated to cultivation, and sometimes don't include growing instructions at all. Gardening books have standardized layouts which were adopted in The Plant Encyclopedia, designed to serve this specialized need.


The Plant Encyclopedia not only includes every plant species on Earth but is also structured and categorized in accordance with the science of plant taxonomy. It's truely the ultimate resource every created. This page organization and hei all happens automatically without authors even realizing it. Public authors build the structure of the site itself simply by creating and adding information about their favourite plants, in a way that's as simple and fun as creating a Facebook page. This all happens through a major innovation rolled out in this wiki can be seen on the 'Easy Edit' form. To contribute properly to Wikipedia, an editor must know coding called 'Wikitext'. With The Plant Encyclopedia, anyone can edit and contribute to a page. There's no need to know any codes or even be computer savvy. There is an easy step-by-step form used to contribute; just click the 'Easy Edit' tab on any plant page, or click 'Add A Plant'. The 'Easy Edit' form, tells the site's semantic a.i. where to add appropriate information on all other associated pages. An author can make one edit and that will be reflected across many pages, moving them, keeping them up-to-date, and easily found by gardeners. The more contributors edit a page over time, the more the information becomes precise. It's a unique combination of crowd-sourcing, semantic intelligent software architecture, and user-interfaces that guide any plant enthusiast to contribute in a easy and fun way.


All media within is protected by an international Creative Commons License. This license allows the encyclopedia's material to be used an open resource for the public of the world to add-upon, improve, and share; the goal being to make available the sum of humanity's horticultural knowledge easily accessed and available across the planet.

Frequently Asked Questions About Authoring The Plant Encyclopedia



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The First Ever World Hardiness Zone Map

Devleoped by Aden Earth for The Plant Encyclopedia

A milestone in horticultural history, this is the first time all the various systems used to index plant hardiness across the globe have been brought together in one uniform global scale. Hardiness zones measure the regions in which cultivated plants can survive a winter. They are based on minimum temperatures. This map is designed as a tool for landscapers and gardeners, providing a single hardiness categorization that can be used anywhere in the world.


License: [(CC BY-NC-SA)]. Contact Support@AdenEarth.com for information on how your organization or company can use or republish this map.


The Aden Earth team created this map using satellite thermal image data, originally gathered by various agencies over the period of a decade to track climate change. The Aden Earth Zones cover the globe, accurate to 50 square Kilometers. The new global zones correlate with the established North American USDA Hardiness Zones. This allows even novice gardeners to use the new map to reference old information in their existing gardening books, or garden pot tags, et cetera. Gardeners from areas of the world with non-USDA systems, or areas where there were previously no systems at all, can look at the coloured dot where they live on Earth, and then look at the Aden Earth Zone on any page in The Plant Encyclopedia to see if that plant will grow in their garden. The zone map is user friendly regardless of your knowledge or geographical background, colour system was chosen using common and recognizable colour ideologies, distinguishing warmer climates from cold.

The first ever World Plant Hardiness Zone Map




The Plant Encyclopedia Visitor Demographics

  1. 49% Male
  2. 51% Female
  3. Average age — 46
  4. College educated — 86%
  5. Top Countries — USA, Canada, UK, Australia, South Africa, France, Columbia, Germany, Netherlands, Brazil, Mexico, Japan, Italy, Sweden, Israel, Switzerland, Belgium, Chile, Portugal, Finland


Visitor Psychographics

  1. 66% are active on social media
  2. 38% shop online
  3. 82% are homeowners or homemakers
  4. 94% have made a purchase online
  5. 32% identify themselves as "gardeners"
  6. 03% are in the horticulture industry
  7. 09% have never gardened
  8. 0.5% are active in the academic field of botany, horticulture or plant related sciences


Visitor On-Site Statistics

  1. Average time spent on site by visitor, 3.5 minutes
  2. 74% use The Plant Encyclopedia for reference purposes
  3. .05% make authoring edits or contributions to The Plant Encyclopedia
  4. .01% are active Plant Encyclopedia Authors
  5. 02% visits are from mobile devices (fast growth in mobile market expected)
  6. 34% returning visitor rate
  7. Average depth of visit, at 3 pages viewed per unique visit


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Aden Earth-Office Signage.jpg

The Organization Behind The Plant Encyclopedia, Aden Earth Inc.

Aden Earth’s mandate is to help gardeners around the world create their own Gardens Of Aden.
Aden Earth is a fast growing digital technology company focused on horticulture. This passionate group of specialists is made up of business, technology, and horticulture professionals. Aden Earth's head office operates out of Toronto, Canada, with personnel and participants contributing from every hardiness zone of the Earth. The Plant Encyclopedia is only one innovative website. Please check out our subsequent websites, launching soon, AdenEarth.com and AdenDeals.com.


[AdenEarth.com]is an inspirational website providing gardeners innovative new digital tools and access to horticultural information like never before seen. Included in it's features are ways for gardeners to connect and share images and information about their landscapes from around the world. As well as providing personally designed landscape plans from regional experts globally. Look to the Aden Apps tab for digital apps and services to help gardeners and horticulture professionals ways to create their own gardens of aden everywhere on earth.

[Aden Earth Inc Crunchbase Profile]


[AdenDeals.com] is a deal website, which features deals throughout North America and Europe. Much like the many popular deal websites available today, Aden Deals has frequent deals featuring companies and products, both known and new. This is a way for consumers to save money, as well as introduce companies to consumers. What sets Aden Deals apart from other similar websites, is that Aden Deals is is more exclusive.  The companies and products that are featured are chosen based on similarities and a specified relevance to our target consumers. This is another way in which Aden Earth will facilitate a global online community of like minded individuals.


With an extensive online and social media presence, Aden Earth plans to take gardening, ecology, horticulture and landscaping to the next level.


Follow us on Twitter:
@AdenEarth       @AdenDeals     @PlantEncyclpdia


Aden Earth Inc Founders To Follow

Ben Zlotnick
CEO & Founder
LinkedIn
Twitter


A. Traviss Corry
Co-founder, Director of Business Development
LinkedIn
Twitter








The Plant Encyclopedia is Carbon Positive!

Our servers are 130% Wind Powered. Our systems run on the wind, and excess energy is sold through renewable energy credits to help green other business. We're not just neutralizing our carbon footprint, we're reversing it!










Download [The Plant Encyclopedia Press Kit]




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